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121 Social Media Healthcheck with Alan Meban

121 Social Media Healthcheck with Alan Meban
Tuesday, June 25, 2019 - 09:00 to Friday, June 28, 2019 - 17:30
CO3 Offices (34 Shaftesbury Square, Belfast, BT2 7DB)

Description. This interactive two-hour session is your chance to step back and assess the health of your organisation’s social media channels, the content you generate, and how people engage with it.

Many people enter their GP surgery already knowing the state of their health. They’re often aware of the symptoms. They may even have a pretty good idea about the cause. But still they often put off having the conversation.

Don’t delay any further!

In advance? When you register you’ll need to supply a short list of peer organisations (local or further afield) that you tend to benchmark yourself against to make good comparisons.

You’re also welcome to suggest a couple of areas that you already know you want to talk about when we meet: social media policy and strategy; social channels to use/avoid; creating engaging content; how to boost and target advertising; making your organisation’s content distinctive and stand out from the crowd.

On the day. Bring along a laptop with access to your organisation’s Facebook Page (if you have one) so we can delve into the rich information privately gathered by Facebook Insight.

The format?

  • Discuss the current strategy that underpins your organisation’s use of social media, where you feel it is working, and where you already know there is room for improvement.
  • Look under the bonnet using quantitative evidence from your social media feed that Alan will prepare in advance to show your current usage (frequency, time of day, type of content, rate of engagement, etc) as well as qualitative examples of best practice and where there is room for improvement.
  • Based on what we find, consider what practical steps your organisation can take to sustain and even improve what is already good, and how to address areas of weakness that have been identified.

 

Dates, Time Slots and How to Register

2 hour time slots are available as outlined below on Tuesday 25 June - Thursday 27 June 2019.

0900-1100  /  1100-1300  /  1330-1530  /  1530-1730

Venue: Belfast Venue TBC

Cost: £140 per slot (up to two delegates from your organisation can attend at the same time)

To register please email sarah@co3.bz indicating which date and slots would work for you.

 


The Facilitator

Alan Meban is a prominent blogger in Northern Ireland, a previous winner of Slugger O’Toole’s Political Blogger of the Year award.

Better known online as @alaninbelfast he posts about politics, accountability and transparency on Slugger O’Toole. On his own blog Alan in Belfast he airs views and reviews about arts and culture.

As a freelance journalist he can often he found writing and reporting from civic, academic and political events, chairing discussions, commentating in the media, and live-tweeting, streaming and recording lectures and conferences. He is a member of Ofcom’s Advisory Committee for Northern Ireland, and chairs the FactCheckNI advisory group.

 

 

 

 

 

+44 7734 741263  |  @alaninbelfast  |  alaninbelfast@gmail.com