The Inside Track - Make the Media Work For You | 1-day Media Training Course
This full day course is for those who have had little or no previous experience of dealing with the press and media and would like to acquire the necessary skills and also for people who have trained before and want to refresh their skills. It is for a maximum of ten delegates and will be led by Rob Morrison, former head of news at UTV and former Irish News editor and PR expert Nick Garbutt. All delegates will be interviewed on camera in two settings and their performances analysed.
Delegates will learn what makes a story, what journalists are looking for, and how to shape their messages to appeal to news desks.
They will be guided through the process of preparing for interviews, identifying and refining the key messages they want to get across and acquire techniques that will help them to stay calm and focused when the cameras start rolling.
All will work to realistic interview scenarios relevant to their organisation in front of camera and their performances will be analysed and reviewed by Rob and Nick who will pass on tips acquired from their combined 70 years’ experience. This experience gained from both sides of the camera and based on inside knowledge of how the media works is what makes this course unique.
Graduates of the course will receive written feedback which will help them to absorb the lessons and build their confidence as media performers.
Chatham House rules will apply.
Cost - £250 for CO3 Members, £275 for non members
To register for this training please email email@example.com