A Leader’s Guide to Future-Proofing Your Brand
Brand is the single most crucial asset that a charity’s senior leadership is responsible for. The way you are viewed effects everything your organisation does, from fundraising to campaigning to service provision. It is the first encounter many people have with your organisation and if done well, one of the best ways you can persuade people to give their trust, support and ultimately money to your cause. It is imperative for senior leaders to devote time and resources to preparing their brand to thrive in the future.
This practical half-day workshop will be followed by a confidential 1-2-1 half hour session in the afternoon when participants can review their own organisational branding.
Part 1: Scanning the horizon to react to the opportunities and threats from changes in the world that donors are living in, as well as changes in the market that brands are operating in. (Take out - ready-made key trend analysis)
Part 2: Identifying the strategies to take your brand into the future and grow its strength. (Take out - decision making template)
Part 3: Implementing cost-effective tactics to look after your brand in challenging times ahead. (Take out - exercise on defending brands)
Date: Friday 11 September 2015
Venue: CO3 Offices, The Volunteer Centre, 34 Shaftsbury Square, Belfast
Time: 9.00am - 1pm
Workshop Time: 9.30am - 1pm
1-1 Sessions: 2.00pm - 4.30pm (Half hour slots booked on a first come first served basis)
Cost £110 for CO3 Members, £130 for Non Members.
To book your place please email email@example.com or Tel: 028 90 245 356.
Meet the Speakers
Patrick Brennan, Deputy Managing Director, nfpSynergy
Patrick is responsible for directing the delivery, innovation and growth of nfpSynergy’s syndicated tracking programmes, in both the UK and Ireland.
He has worked with researchers, managers and directors at several top charities and is able to help clients maximise their use of our research, including effective interpretation of insight, identification of key audiences, as well as setting and monitoring KPIs.
Patrick also manages major bespoke research projects which run in conjunction with nfpSynergy’s syndicated work, including supporter studies, new product development, PR generation, market segmentations, creative development and ad tracking. Clients have included the National Trust, Macmillan Cancer Support, Age UK and Christian Aid.
Prior to nfpSynergy, Patrick worked for the Future Foundation as an analyst, developing content for their flagship service, nVision. In the charity sector, Patrick has previously managed a local unit of St. John Ambulance for a year, overseeing recruitment, PR, fundraising, public operations and training. In addition he also fundraises for international development charity Health Poverty Action, and WaterAid having run the London, New York, Paris and Brighton Marathons.
Patrick graduated from the University of Surrey with an honours degree in Psychology (2:1).
To contact Patrick, email him at firstname.lastname@example.org, or call on 0044(0)20 7426 8870.
Tim Harrison, Research Director, nfpSynergy
Tim joined nfpSynergy as Head of Professional Audiences in spring 2013. He heads up nfpSynergy’s professional Monitors, namely the Charity Parliamentary Monitor (CPM), the Attitudes and Awareness Monitor (AAPM) and the Journalists' Attitudes and Awareness Monitor (JAAM), which assess the effectiveness of charity campaigning and lobbying.
Before joining nfpSynergy, Tim worked at Penn Schoen Berland, an international market research firm that specialises in applying research methods from political campaigns to the corporate sector. He has delivered multiple research projects, ranging from small-scale exploratory qualitative work, including ethnography into the attitudes of mothers towards retailers of children’s products, to large-scale multi-methodology projects and messaging studies to develop international communications strategies. Tim also worked as a Diary Manager and Policy Intern in the office of David Lammy MP during the 2010 General Election.
Tim graduated from the University of Bristol with a 2:1 in Politics and German.