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Marketing & Comms Senior Manager Network Week 2: Return on Investment for Marketing Campaigns

Marketing & Comms Senior Manager Network Week 2: Return on Investment for Marketing Campaigns
Wednesday, April 18, 2018 - 15:00 to 16:30
CO3 Offices (34 Shaftesbury Square, Belfast, BT2 7DB)

This session will focus on "Return on Investment for Marketing Campaigns" and will be chaired by Karen Hall, Assistant Director, External Relations & Policy, Disability Action and Andrew Murdock, Policy & Engagement Manager, Guide Dogs NI.

We will cover the following topics:

1)   AVE – what’s wrong with it and what’s the alternative

2)   Measuring Outcomes as well as Outputs

3)   Guide Dogs – What we measure and how

4)   Disability Action – Developing your own matrix

5)   Using media monitoring to understand the wider narrative

6)   Discussion: How do we develop tools that suit our needs and demonstrate value to our Board?
 

Please note that the Marketing & Comms Senior Manager Network is a closed group and that attendance is required for each of the four sessions.

If you have any queries about this network please email sarah@co3.bz or Tel: 028 90 245 356.