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Social Media Introduction

Friday, January 27, 2017 -
09:30 to 12:30
Grant Thorton Offices, Clarence West Building, 10th Floor, 2 Clarence Street West, Belfast BT2 7GP

A three hour session will give delegates confidence to interact online using Twitter in a safe and intentional manner as well as understand how Facebook can be used to benefit your organisation as well as build your own profile.

  • In this introduction we will look at the range of tools within the social media space and then focus in on one of the most popular, Twitter. We’ll think about the grammar of Twitter with its following, tweeting, replying, re-tweeting and hashtagging, as well as how it can be used for greatest impact.
  • Then we’ll examine the distinction between Facebook profiles, pages and groups and how you can take advantage of each in different situations. And we’ll discuss some power tips for maximising your efficiency, prevent getting sucked into the black hole of online content and avoid getting into trouble.
  • Finally we’ll embed this learning by considering how it apples to the social media strategies of the organisations represented on the course. 

Throughout the sessions we’ll pause for exercises and case studies, as well as listening to your feedback on your own online experiences of social media. As always, the Chatham House Rule will apply to discussions.

Cost: £79 CO3 Members / £89 Non CO3 Members

To book please contact sarah@co3.bz / 02890 245356


 

Alan Meban is a prominent blogger and online influencer in Northern Ireland and a previous winner of Slugger O’Toole’s Political Blogger of the Year award.

Better known online as @alaninbelfast he posts about politics, processes, accountability and transparency on Slugger O’Toole. On his own blog Alan in Belfast he airs views and reviews about arts and culture.

He often live-tweets conferences, sharing audio and video online to extend the audience and boost impact. As well as curating online content, Alan is fascinated with what makes social media tick.